Imagine What Others Have Yet to Imagine. Go There!
I’m Erin Warner, a senior copywriter with 10+ years of experience crafting copy that moves people—and the needle. I specialize in brand voice, long-form content, SEO, digital strategy, UX, VO scripts, and campaigns that cut through the noise with clarity and care.
From global tech giants to scrappy startups and leading healthcare innovators, I’ve helped teams find their voice, elevate their brand, and make the complicated feel effortless.
What sets me apart? I write with intention, and I adapt with intention.
The rules of creative work are being rewritten in real time. I believe the real edge isn’t just technical skill—it’s vision. It's knowing how to unlearn, relearn, and reimagine what’s possible. AI may change the playing field, but taste, creativity, and human judgment still shape the game. I bring all three.
If you’re looking to collaborate with a strategic, creative, voice-savvy writer who’s not just keeping up but helping define what comes next—scroll down for recent wins and published work. Let’s talk.
Welcome to Erin Warner Creative
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Website Copy, UX Strategy & Editorial Overhaul
As lead copywriter for Endo Pharmaceuticals’ rebrand, I audited and streamlined content across their legacy site, reimagined the site’s UX from the ground up, and collaborated closely with the client and design team in Figma to build a fully modernized, high-converting website experience.
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Website Copy, UX, SEO & Content Partnership
As the lead writer on Cancer Research Institute’s rebrand, I helped overhaul website messaging and UX copy to better reflect their mission and drive engagement. Following the relaunch, I led a two-year SEO content partnership, delivering four strategic pieces of content per month. This long-term collaboration helped boost search visibility, increase traffic, and support CRI’s fundraising goals through mission-aligned storytelling and targeted keyword strategy.
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Voiceover Scripts for Product Launch & User Tutorials
I partnered with the Adobe Learning Manager team to write a series of voiceover scripts supporting new product launches and platform updates. From high-level brand videos to step-by-step user tutorials, each script was crafted to educate, engage, and guide users through the Adobe experience with clarity and confidence.
